Federação de Andebol de Portugal
Brand Design
The Portuguese Handball Federation was founded in May 1, 1939.
It has since been the main promoter of handball in Portugal, making it one of the main sports played in portuguese schools, having also achieved a strong international representation for the last 75 years.
It has since been the main promoter of handball in Portugal, making it one of the main sports played in portuguese schools, having also achieved a strong international representation for the last 75 years.
BRAND VALUES
Nationality
The clear distinction and nacionality recognition of an official organization is essencial, specially when it comes to international meetings. Therefore the use of Portugal's national symbols became fundamental in the development of this brand.
The clear distinction and nacionality recognition of an official organization is essencial, specially when it comes to international meetings. Therefore the use of Portugal's national symbols became fundamental in the development of this brand.
Credibility
The graphic language of any oficial body, such as a National Sport Federation, must immediately convey ideals of rigour and credibility.
Sport
Handball, being the sport represented by this organization, had to be an integral part of the process, and of the graphic elements used. The ideas of dynamism, movement, certain textures were used in order to make this connection.
